Here are some essential Facebook marketing tips you can apply for your business today.
Many businesses don’t take Facebook seriously. Would you believe that Facebook is one of the most powerful marketing tools you can apply for marketing your products and services. I bet you are saying “TRUE” but it does not apply for my business because I am a local shop owner. What good will it do for my business. Let me tell you that it does not matter if you are an online marketer or an offline marketer selling hard goods. It works for any business. Yes, of course, only if you use it the right way.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
Facebook is your opportunity to get in front of your target audience with your unique message. It’s all about attracting people to you and your content. It’s about sharing valuable information to your audience that will benefit them.
Not many marketers use this powerful marketing tool appropriately; in other words, they are so overwhelmed with the idea of doing business on Facebook that they literally will spam their friends and fans with business opportunities. This is why many marketers have failed in harnessing properly the power of Facebook Marketing.
Facebook Marketing Tips: It Is All About Engaging With Your Target Audience
Give them what they want, what they enjoy, things that they find a great interest in and they will become your loyal fans forever.
By actively engaging with your audience on your Facebook fanpage you strengthen your reputation and this will make you more credible.
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
People are looking for information. Information can be anything from a good informative articles, info graphics, images with quotes, questions to create interaction on your fanpage, contests, free giveaways.
Today, we live in a world of interaction, where communication is vital. Imagine how you can spread the news of your business through word of mouth. Yes, when someone likes a business, they talk about it and this spreads your reputation. It builds your brand, your reputation. For the growth of your business this is absolutely important.
In today’s economy, people buy products when it is recommended by friends and families and where else can this be best to spread that story.
With over 665 million active users on Facebook, I bet you are not going to tell me there are none from your locality. Here is how it works. Someone from your locality likes your Business Fanpage. Then this person writes a comment on your post.
Do you know what happens next? The friends of this person will see it on their news feed. This creates curiosity and now he/she will come and visit your page. If they like what they see they will become your fans too J
Using Facebook For Marketing To Grow Your Business
Build Custom landing pages to reach 60% of your Fan base enerate more leads for your business by encouraging them to sign up for your email list
Facebook ads A Facebook ad is the little box you see on the right of your screen when perusing Facebook. They are easy to use, easy to setup and highly targeted
Sponsored Stories Sponsored Stories are messages coming from your friends about them engaging with your Fanpage, so there’s a better chance people see them. The friends of your fans see their likes and are encouraged to follow the conversation
Promoted PostsYou create an interesting post on your page and then advertise it to be shown on the newsfeed of your fans and you can also set it to show to all the friends of your fans. How cool is that 🙂
If you are still hesitating then my friend, you don’t know what you are missing. As I mentioned above, Facebook is the best Social Networking site for marketing your business. Don’t get scared by the word marketing, there are free methods and paid methods to get your business message to your targeted audience.
Grab our FREE report Today: Facebook Marketing 2013. It is a comprehensive 93 page guide which will help you even if you are a total newbie.
A simple strategy to attract more buyers for your business. If you have a business or starting one then you know that it is important to have the ability to attract qualified leads on a consistent basis for your business.
NO LEADS EQUALS NO PROFIT STREAMS
Effective marketing does not have to break your bank nor does it have to be rocket science. Let me ask you a question. Why would people want to sign up to your list. What’s the reason that would make them do so?
ITS PROVIDING VALUE TO YOUR AUDIENCE
Marketing has changed. Old method of money driven economy is no longer valid. We live in a world of empathy. People are looking for value, authenticity, uniqueness and trust. When we provide value, we equally attract leads we want to do business with.
Your tip today for effective lead generation is to position yourself as an authentic leader in your industry. How do you become that?
Well! Provide valuable tips and content to your audience related to your business. Providing value builds your reputation. Your audience starts building trust, they start liking you and your tips. And guess what they want to learn more about you, your products and services. They want to know how you can help them.
BAM! You just made a lead. Isn’t it awesome.
I hope you get the point. Provide value, give away free gifts, tips and videos.. Your audience will love you for doing so. This is called empathy driven economy. Providing value first and then making sales.
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Would you believe that my 4 year old daughter transformed my life style? It is still hard to believe but those 6 little sweet words struck me hard in my head.
“Dad you are never at home”
But before, I tell you my story, I want to let you in to why I am writing it in the first place. I keep hearing these stupid excuses all the time and it really frustrates me.
“It’s too late, my life is ruined”
“I won’t be able to succeed”
“My life is doomed”
“Oh you were lucky, I don’t have luck”
I keep telling my friends, colleagues and the people around me that “Nothing is Impossible in life”. Here is what I think and a firm believer of:
“If you have the will power to succeed, then you can achieve anything in life”
Ok let’s get to my story now.
The story goes back to 2002; this is when my transformation started. But I will go back a bit further to how I was and what happened next. It will make you understand why it was so important to change the life I was living.
In 1989, while I was working in my country Bangladesh for the French Electricity Company, I was offered to work at the head office in France.
I jumped on the opportunity and was enjoying the new life style in France. I had a nice pay, company accommodation and 4 return trips a year back to Bangladesh. What could someone ask for more!
Unfortunately, this happiness lasted only for 5 years until Dec 1994, when I was made redundant. The life had to continue, my wife joined me in France from Bangladesh in January 1995, and being unemployed, you can imagine how difficult it was to live a decent life.
I did not lose hope. I decided to take up the 1st job that came my way. In Aug 95, I finally managed to get a job as a barman in a big restaurant but the salary was minimum wage. But what the heck! At least I had money coming in.
After 3 months, I got a chance to become a waiter. This post was interesting as my salary was based on the percentage of Sales value and the extra was the tips you made. In some months it could amount to 30% – 40% of your basic salary. Money was good so was life.
We had our 1st daughter in October 1998. I was filled with joy and excitement. My daughter meant everything to me. Things started getting better for me. In 2000, we bought our 1st property, a 2 bedroom apartment. Before that we were living in a 1 bedroom apartment and now it was time to get to a bigger space for my daughter.
My job as a waiter continued in the restaurant. I was doing night shift. My day would start at 3pm and would end at 1am in the morning. I came back home at 2 am and slept till 9am in the morning. My day off was Monday and Tuesday.
Until now, I am sure you are saying when did my 4 year old daughter transform my life! Patience my friend, I am about to reveal to you right now!
It started in April 2002, my daughter was hardly 4 years old and started schooling as in France the children start pre-school at the age of 3.
So what happened?
Well, as I worked night shift and had holidays on Monday and Tuesday, I hardly saw my daughter. I was at home while she was at school.
Then one day, she looked into my eyes and asked the question “Dad, why are you never at home”. Tears ran down my eyes. I hugged her and said that I was sorry because I had to go to work. How could you make a 3 year old understand what work is?
Later, I started thinking. I said to myself
What am I doing?
What life am I leading that I can’t even give some time to my daughter?
What was the point of working and earning money if I can’t share the joy with my family?
Since that day, I became restless, deep in my thoughts, I was cursing myself. I need to change; I have to find a way to get back to a normal life.
The only way out of the restaurant life and odd working time was to rehabilitate myself. So I decided to take up further education. But if I go back to college then that means I won’t be able to work and that means no food for the family. So what do I do!
I kept researching for student scholarships for adults. After a month’s extensive search, I found the ideal course for me. But there was huge competition for the scholarship. “Heck, if you don’t try then you will not know if you will succeed”. Taking action and trying was more important than anything else.
So I took the entrance exam. Guess what! To my surprise, I was selected. Well, here is a start of a new life!
So for the next 1 year, I went through an intensive training course. The course and my salary for a year were fully subsidized by the scholarship. I worked hard. I was determined to succeed.
In May 2003, I achieved my Professional Qualification as an Accounting Technician and in September 2003, I was employed by the Practice where I did my 3 month internship.
Now, I enjoy my evenings and week-ends with my daughter and I see her growing up each day.
So what is the moral of this story?
I am a firm believer of these words “Where there is a will, there is a way”. If you really want to succeed in life then you have to ask for it. Nobody will give it to you in a silver plate. I was desperate to change my life and I have succeeded. Guess what my age was then. I was 37 when I took up my studies. So the age should not be a barrier or excuse.
I did not stop there. In 2006, at the age of 41, I moved to Ireland to get higher degree in Accounting and now I enjoy a better career achievement, respect and money.
There is no end to learning. In 2009, I took an interest in internet marketing. Well, the current economic conditions make you look for additional income and so did I.
I have built up a few websites around the passion I enjoy sharing with others “computers” and “cooking”. They are growing gradually. I am not yet an internet success but I am getting there with baby steps.
Success comes by sharing and I want to help as many people as I can through my stories and experience.
We all need a bit of guidance, a tap on the back and a lot of encouragement. I have learned from others and would love to pass it on to you.
I hope my story will inspire you and motivate you to take action. You know it is never too late.
Learn these 3 Ways to Get Noticed with Internet Marketing. In order to promote or sell something online, first you must get yourself noticed. Here are some internet marketing tips that will help you get noticed so you can start making some profit.
You can start building rapport and credibility as an expert by blogging about your skills, experience or passion. WordPress.org platform is the best known blogging tool out there. By building a blog on a targeted niche, you will be able to attract targeted audiences to your blog. People love to read about good stuff and through blogging you can attract people that are interested in your topic.
Submitting Articles to other blogs
Another way of creating your online presence is by writing blog posts as a guest. If you don’t have a blog and would just like to promote your product then you can add a link to your author resource box linking back to your website in the articles that you submit to other blogs.
Writing for other blogs is not that easy and you would not want to submit to low ranked blogs. It is best to do some research and look for high authority blogs with a good PR.
But getting accepted in high authority blogs is another challenge. You can always contact the owner of the blog and submit an article for review. If the article is of good quality, then the owner will publish the article on their blog. Don’t make your article a sales pitch but rather give them good content that will educate your readers. Build curiosity to get them to click that link in the resource box.
Set up link exchanges with other websites
Building back links is very important for any website/blog. You can contact other websites related to your niche topic and set up link exchanges with them.
The more links you set up the better you will get recognized by the Search Engines. The drawback of this technique is that not all websites agree to do exchange links, especially if your blog/website is new. Obviously, they would like to get also good link juice back to their sites. Everyone is looking for high ranking sites.
My advice would be to start with websites that are in the same level as you are and then gradually scale it up to the next level.
Commenting on Popular Blogs
Yet another method highly used by internet marketers is commenting on popular blogs. Commenting is an excellent method for leaving a link back to your site.
Many bloggers will delete your comment if it is not relevant to the article. It is best to leave a good comment relating to the article if you don’t want your comment to reach the trash or spam folder. If they like what you write then your comment will get accepted thus generating for you a good back link to your blog.
I receive tons of spam comments daily, luckily my Akismet plugin takes care of it by sorting the comments as spam. I only approve comments that I feel is relevant to the topic.
You can get hold of the Akismet plugin direct from WP dashboard (when you install a new wordpress blog, plugin is already installed). In order to activate the plugin you have to open up a free account at WordPress.com, then insert the api key that they provide in the Askimet setting.
Be aware that there are number of SEO guys out there working for you to get back links for your blog. If you have a blog then you will notice that many of these just comment to get a link back to their sites. Don’t be like them or your comment will get deleted.
These are some of the methods I use to get myself noticed. The method the most used by me is commenting. And I can really see the results when I look into the stats. As I am in the blogging industry, I write comments on various blogging sites. The stats do not lie when I see how many of these sites have referred my blog. People are curious and when they see your comments they will visit your website. Honestly I do the same myself.
So do apply these methods and get yourself known to the world. Apply them consistently and you will see the results coming in gradually.
If you like what I post then please do leave me a comment, I would appreciate it if you can share with your friends on Facebook and twitter also.
My name is Nurul Chowdhury and I am a Business Coach. Over here you will find various posts that will guide you from starting an online business to starting a blog. Navigate around and make sure to leave a comment.