Search engine optimization or SEO is the process of making a web site visible and friendly among search engines. It is most likely the most vital aspect of designing your web site. Several commercial web sites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a web site for search engines. You have to know more about the “search engines only index text”.
When designing and optimizing the web site, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.
You can do several things when designing or redesigning a web site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have “private policy” and “contact us” as well.
Choose the Right Domain Name
The domain name may not be entirely substantial in changing your search results ranking, but it does help you become more visible to other web sites and target users. Try to use the same words or terms that best defines your topic. Try to view other existing sites and find out which domain names they use. I use Godaddy for all my domain purchases. Godaddy is very reliable and has an excellent 24/7 support.
Here is a Tip:
Do a keyword research with Google Adwords External Keywords Tool on the keyword you want for your domain name. Then select about 500 keywords and go to Godaddy. Now Select Domain, then Bulk Domain Name Registrations. Now paste the 500 keywords and press on the SEARCH button. Godaddy will do a search and produce of all the domain names available with that keyword. Now copy these domain names as .txt file and analyse them again before you buy your domain.
This method skips the manual process of searching one by one your domain names.
The Web Hosting Company
You should also invest in a good web hosting company. Free web site hosting can provide you with some visibility, but you should not expect to be at the top of the list. You should have your own static IP address, which means that the numeric IP address should be very stable. It should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines prefer static IP addresses for several technical reasons.
Having a reliable hosting is very important. There are many reliable hosting out there, but I suppose you are looking for a long term business and it is important to be a part of a good one. For about 1 year I have been with Hostgator but a few months back I moved over to GVOHosting. The reason for such a change was because I wanted more marketing tools all in one place and also to minimise the cost of all other services I had externally.
GVOhosting provides you with reseller unlimited hosting, autresponder services, video hosting, video producing, video conferencing. This has helped me cut my costs dramatically. Moreover, their 24/7 service is excellent and it is a 12 year old company recently revamped and relaunched. They helped me migrate my 15 websites from Hostgator at one go and without losing any downturn on my websites. I would higly recommend GVOhosting to anyone looking for reliable hosting service and cost reduction. You can try out their $1 trial.
Aside from using the main keywords that your target market will most likely use, you should also incorporate secondary keywords to optimize your web site more. Keyword stemming is another useful approach, wherein you use words that have the same stem or come from the same root. The use of synonyms can be good for your web site too. You should try to optimize for synonyms of the target keywords, together with the main keywords.
Links are highly important if you want to rank high. Try to use as many backlinks as you can. Look for links from other related and similar sites. Look for the origin of inbound links as well.
Using SEO Effectively
Search Engine Optimization can be very effective, provided that you understand your target market very clearly and incorporate the right approaches that will get their attention. You do not need to spend so much time and money to get to the right people who will actually purchase your products. There are so many methods and techniques that you can use to make the most out of search engine optimizers. Here are some tips on how to rank well in the pages.
About the Title
The title has to be highly related to your content, consisting of the right words that your target customers will most likely type in the search engines. Make sure you use only the most unique and relevant title and meta description on each page. The title page is the most vital on-page SEO factor. You cannot expect to rank high for a primary term of 2 to 3 words without the words becoming part of the title page.
The meta description tag does not help you rank very high, but it is usually used as a text snippet below the listing. It should also include the useful keywords and be written the right way to entice searchers to go on and click on the listing. Ignore the keywords meta as a whole if you want. If you continue using it, you may place misspellings, as well as other related keywords that are not included in your webpage.
The Importance of the Users
Always write for the benefit of the users. Some of the biggest search engines use very powerful bots that crawl the web. However, the bots do not buy anything on the internet, inquire about a product or service or sign up for a newsletter. Always make sure that your content and pages are understandable and ignite the interest of your potential readers. You will need keywords in text, but do not stuff every page.
The content should be unique and relevant to the particular product or service that you are offering. Online retailers need to face the challenge of selling a product that several other companies and agents may also be offering. You need to boost your reputation and credibility and establish your place in the market. Research on the right keywords using different online programs. You can also hire professional ghost writers to make the most useful articles possible.
You can use your keywords as anchor text when trying to link internally. The anchor text can help indicate to spiders what the linked-to page is about. Links that indicate “click here” do not function at all for the search engine visibility. You can build links intelligently as well. Submit your web site to different reliable directories. Look for links from authority sites in the industry. If local search is important for you, you can look for links from reliable sites within your area. Analyze the links coming in to other sites to search for links that you can also get.
Start your own blog and join other related blogs as well. A number of big search engines like blogs for their fresh and unique data and content. You can also join the conversations and learn more about the industry you are entering. Joining blog site scan boost your exposure so you get new links every time. Read the article “Blog Posting – A Good Source of Inbound Links”
It’s finally here! Brad Callen’s new Keyword Elite 2.0! Frankly speaking I was very eager about this new software as I used almost every software that Brad actually created because it’s really useful and powerful.
I managed to get a hold of the software and I was truly amazed by the new enhanced features and interface of the new Keyword Elite 2.0. To be honest there are tons of keyword software out there but nothing comes close to what this software can do. Brad Callen has always been the best in marketing software.
The software is a compilation of 8 different powerful components
- Keyword Surge
- Market Research Sleuth
- Adwords Time Machine
- Search Engine Dominator
- Adwords Competition Sniper
- Advanced Google Site Targeter
- JV Diamond Miner
- CPA Magnet
Here’s Some Reasons Why This Software Is Great
- No recurring monthly fees, It is an one time investment and you can use it for life!
- Ability to search not only in search engines like Google, Yahoo & MSN but also other and all from just one single software
- Research your favourite hot profitable niches online
- With a simple click you can generate a massive list of profitable keywords in less then 30 minutes
- Copy and swipe profitable adwords campaigns from you competitors who are already making money – this is powerful tool
- Discover the secret: how top websites get top 10 ranking in search
- Find lots of JV partners online using the JV Diamond Miner – I love this feature
- and so much more…
The Keyword Surge Option allows you to build your primary keyword list. Then you get the choice to create both long tail and shore tail keywords.
It has excellent filtering options. This enables you to discard the words which are irrelevant or are of little value. The choice is numerous, it is up to you either you will be able to create a small, targeted keyword list; or an extremely large keyword list that you can filter down as you wish.
It also allow you to generate keywords from Google Suggestion Tool, Meta Tags, Ask.com and FreeKeywords too which is great!
2. The Market Research Sleuth
Now that you have found your profitable niche keywords, it is time to to analyze the keywords in great detail and this is where the Market Research Sleuth comes in. It shows you just how competitive a specific niche/keyword is in each of the paid “pay per click” search engines, which includes Adwords, Yahoo Search Marketing and Bing (previously MSN). You can look at the trends of keywords and decide which one could be profitable.
With this tool, you will be able to identify a list of powerful keywords with less competition and more results in just minutes and sort out the most profitable keywords. Find high converting, low cost keywords for ALL major ppc engines, including Adwords, Yahoo, and BING!
3. The Adwords Time Machine
This program allows you to quickly and easily find profitable Adwords advertisers that you can mirror your marketing strategy after.
You’ll be able to input a keyword and see an entire 6 month Adwords ad history for ALL websites that have advertised with that keyword for at least 1 of the past 6 months. Thus you will be able to understand if the keywords are really making money for your competitors as normally only that makes money will have their ads placed every single month. That is where your trend analysis will be the most beneficial.
4. The Search Engine Dominator
Here is an interesting program. With this tool you will be able to uncover the reasons why your competitor is outranking you in the major search engines ( Google, Yahoo, Bing ) for a specific keyword.
The tool also demonstrates what you require to ensure that your website gets aligned with the top ranking sites using SEO.
How many links do you have on your website? Well, the tool will show you how many may be required to get to the top rankings.
In addition to this, it will also inform you if it is worth investing money and effort on a particular niche.
All in all, this tool is really important if you want to get top ranked at the top.
5. The Adwords Competition Sniper
Well here is something I have been looking for a long time. Imagine having a chance to get a glance at your advertisers performance. Aha! now you have it!!
This tool is really excellent. It allows you to any Adwords advertiser in real time and see exactly how they are running their campains. Sounds interesting, doesn’t it. Specially if you are new to Affiliate Marketing, this tool will allow to learn how to succeed.
The longer the advertiser is bidding on a keyword, the greater the chance they are making money.
Well here you go. Just select the profitable campaigns and use apply them to your own Adword campaigns!
Et Voila, the money keeps coming.
6. The Advanced Google Site Targeter
So what is this technique? Well there are many highly targeted websites (high ranking) who use Google Adsense as a source of income. This tool will allow you to research this websites and let apply in your favour.
How does it work? Once you have found these websites based on your niche and keywords, you’ll be able to use Google’s very own “site targeting” feature within your Adwords account. You just direct your adword campaigns to advertise your own website on these sites that you’ve uncovered! Now you are really getting your reach to highly targeted prospects which means potential buyers…
7. The JV Diamond Miner
Tell me how big is your list? If you are struggling then I think this will really help you. So how is this tool going to help you build your list? Actually the tool will search JV partners for you based on your keywords. It does not just search any partner. What it does is actually is search for partners with newsletters.
Now that you found them, you will be able to offer your service to these partners who could promote your business to their mailing list hence letting you also build your own mailing list. It is called Integration Marketing.
8. The CPA Magnet
I don’t know about you but when I started in CPA marketing, I was disappointed because none of the CPA networks accepted me. Major of the CPA Networks denied membership. Luckily, Clickbank and Commission Junctions had accepted my applications. Or else my success in Affiliate Marketing ended there.
So this is what the tool really does for you. It allows you to search CPA offers based on your keywords, compare which ones are paying out the highest and the best part is that you don’t have to join them to promote their products. Only if Brad had created this when I started.
You’ll be able to search through 13,000 CPA and affiliate offers to find that perfect money maker!
To be honest with you, I have always admired Brad Callen and his great work. Keyword Elite 2.0 is really extraordinary. It has made my task easier. I used to spend ages researching my keywords where as now one click and in a matter of minutes you have your results.
When I first started, I felt a bit uneasy with the new functionalities but with the some practice I realised that finally, it wasn’t complicated. This a tool for any network marketer. Either you are a newbie or experienced, in both the cases, this software will surely reduce your time.
It is a must have tool for all bloggers and marketers.
For more information on the software do check out the software for yourself Click Here for More Information!