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Search-Engine-Marketing
Creative Commons License photo credit: Danard Vincente

I am sure this is not new to anyone. Blogs can be an excellent method for building your list. And moreover it is a free traffic generation method. Every time you add new fresh contents to your blog, the search engines spiders will come and crawl your site. These are hungry spiders eagerly waiting for higly informative content to provide to the internet surfers. Why do you think Google is ranked as #1 search engine. Google always changes its algorithm so that it can locate the best content on the net for their readers.

Search engines are on the lookout for fresh content and valuable information. If the spiders like your content, they will index it and that means the search engine will be sending you quality traffic to your blog. The more your content appears in the search engine, more you will get traffic. It is important to note that your content should look like quality information and not a sales pitch. Spiders hate spammy contents and they will reject your hard done work.

Obviously, you would like to have some links in there. I suppose that is your main objective either to sell something or to build a list. One or two links are tolerated but more than that it looks like a sales pitch. So add value rather than a sales pitch.

A reasonable blog post could be around 500 words with a few paragraphs and headings. Use your primary keyword and secondary keyword in the headlines and text. Don’t over do it either.

Makes sure to add some images also. You can search for images from Flickr.com and use them in your blog as long as you give credit to the creator of the image. Google loves images and you will get good ranking for it.

Be consistent in your blog posting. Do a post on a regular basis using a relevant keyword in each of your post. You will get high ranking for that particular keyword. It is better to use long tail keywords (keywords more than 3 words) than short ones. Because there can be high competition and your objective is to get ranking quicker in the search engines.

When people are searching, they usually tend to type longer phrases to get the exact match to their search query therefore lower the volume of search better the chance of getting ranked on first page of Google. If you cannot get your link on the first few pages of search results then, it will most probably not be seen by people searching and they tend to do another search query if they are not satisfied. Therefore, it is very important to use keywords with low volume of search results. And if you end up on the first few pages, the chances are very good that you will get visitors to your site.

Google is the primary search engine on the net and it can send tons and tons of traffic, only if you have chosen the right keyword to rank for, and that tons and tons of traffic is may well be directed to your blog!

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