photo credit: Public Domain Photos

Some people sit around waiting for things to happen. Some people “Make Things Happen”, and others just wonder…

“What the heck just happened?” Which of these three categories do you fall under? Be honest, I’m sure everyone wants to believe that they’re in the “Make It Happen” category, but are you really?

In these trying economic times, more and more people are turning to “internet marketing” each day as a means of supplementing their income. Home based businesses are becoming more and more common place across the world. Unfortunately many of these entrepreneurs fail. Here’s why, in many respects the very definition of “internet marketing” can preclude you from achieving success. You see, just marketing a product and raising awareness doesn’t make you money, SELLING that product over and over again does.

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photo credit: Danard Vincente

I am sure this is not new to anyone. Blogs can be an excellent method for building your list. And moreover it is a free traffic generation method. Every time you add new fresh contents to your blog, the search engines spiders will come and crawl your site. These are hungry spiders eagerly waiting for higly informative content to provide to the internet surfers. Why do you think Google is ranked as #1 search engine. Google always changes its algorithm so that it can locate the best content on the net for their readers.

Search engines are on the lookout for fresh content and valuable information. If the spiders like your content, they will index it and that means the search engine will be sending you quality traffic to your blog. The more your content appears in the search engine, more you will get traffic. It is important to note that your content should look like quality information and not a sales pitch. Spiders hate spammy contents and they will reject your hard done work.

Obviously, you would like to have some links in there. I suppose that is your main objective either to sell something or to build a list. One or two links are tolerated but more than that it looks like a sales pitch. So add value rather than a sales pitch.

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Search engine optimization or SEO is the process of making a web site visible and friendly among search engines. It is most likely the most vital aspect of designing your web site. Several commercial web sites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a web site for search engines. You have to know more about the “search engines only index text”.

On Indexing

When designing and optimizing the web site, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.

You can do several things when designing or redesigning a web site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have “private policy” and “contact us” as well.

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What’s a Feed?

Feeds are a way of sharing content. When you make material from your website available for publishing on other sites, you provide them with a feed. Basically, it’s a code that lets them post your articles and blogs. There are different kinds of code—XML, RSS, Atom, etc.—but essentially they’re all just different ways of accessing a feed.

According to internet expert Sydney Johnston, “The great thing about a feed is everybody wins.” The article writer gains exposure, the reader learns about something of interest to them, and the online seller gets an endless source of pertinent content.

What Can a Feed Do for My Online Business?

Feeds are useful in a number of different ways:

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