photo credit: Don Fulano
The mere fact of finding a making money opportunity online is not sufficient enough to earn money fast or have a profitable marketing business from home. We have to find out how to make this idea work out for us, how it can make us money.
The magic power of internet can bring you financial freedom and I suppose if you are fed up of your 9-5 job then turning toward internet can be the best choice you would ever make to finally free yourself and do the things that you always dreamt of doing.
But let’s stop dreaming as there are some fundamental things that are required even before you think of becoming rich. There is no such thing as get rich quick. No matter what background you are coming from you need to know something about internet. You need to follow courses to master the various techniques required to launch a profitable online business.
Things that you should really look at:
- How to earn money online : There are various methods, affiliate marketing, opening up an e-store, blogging, article marketing, email marketing, etc.
- What are my traffic generation and list building methods? Do I use free methods or paid advertising to generate traffic?
- What am I actually promoting? Other peoples product or my own product
- Who do I target?
- What is my market?
Have you ever considered these factors? Starting an online business can be the easiest thing to do as very low cost and if properly applied, you can earn money fast. As usual there is always a big BUT. How and where do I start?
Every business success lies on the efforts that you put into it. The more devoted and motivated you are in achieving your goals, the quicker you will be able to accomplish them. But it takes time and effort, and this is what many lack. All these rumors about making tons of money in the next 30 to 90 days have upset many newbies. Seeing only failure have made them jump from one program to another, time after time, spending thousands in the hope of achieving that financial freedom.
Then there is procrastination. How many times have you bought a product and never looked at it or did not have the time to do it, always putting it aside for another day. Procrastination can be your worst enemy for online business success
The promise of the hidden treasure seems so close yet they are never achievable. Needless to say, that no one ever told us that to make any business profitable we have to keep trying consistently over and over again and only with one method/program.
There is an old saying, that I sure your have heard of. Try, Try, Try Again Until You Succeed”. I have learnt this in school and my main motivation is based on these simple but very effective words. It has kept me moving forward towards my goals.
Many who start as a newbie with online business face common failures of lack of ideas for a business. It is nothing uncommon, so many competition and so many markets but to find the ones that are making money opportunity can be very daunting.
We don’t want to start with a market where you are just a small fisherman in a big ocean with a variety of fish neither do we want to start in a pond with multitude of fishermen catching the same fish. What we are looking for is the exact kind of fish that we want to catch in a place where it is unknown to the other fishermen.
That is where micro-niche market comes in.
It is important to have the combination of two factors that are important for success
a) To have a market with a high demand and
b) To be in a market where there is low competition.
To sum up the two, we need to find a market where there is reasonably good level of demand and with very low competition.
But to come to a stage where we can identify these factors, it takes time. You have to be persuasive, consistent, motivated and devoted to your business. Then, you develop your skills with practice and experience. The more you put your heart and soul to it, the more you will find it exciting and a great desire to succeed.
There is a learning curve which we don’t want to accept and are always looking for the next golden opportunity.
So my final advice to you: stick to whatever method/program you are working on and try it once, twice, ten times before you say STOP it will not work for me.
Remember one thing nothing is easy in life but if we are motivated and passionate about it, then it can be ACHIEVED.
The hardest part of any business building is creating a huge email list. It is one of the fundamentals of Email Marketing Campaigns. Many marketers have failed to achieve success because they do not possess a proper mailing list. List building is an art which takes some time to master.
Here is a Story of a Super Affiliates. His name is Ewen Chia. He is well reputed for his techniques of list building. When it comes to list building no one can match his success online. And when he promotes a product he does not go searching for subscribers because it is a continual process. People just love his training course. One little email campaign loaded in his auto-responder and the sales just explode. So how does he build it. Well, he uses various techniques himself, three of which that I learned from him will be covered here below.
You finally realize that to promote your business as an affiliate marketer you have to build a solid base of subscribers. Hey! 100 or 200 subscribers will not bring you sales. Out of these 200 subscribers, may be 50 will read your email if it is interesting. And out of these 50, few may click on your affiliate link and 1 or 2 may actually buy through you. So what is your final score 1%.
Unless you have a high end product that brings you a huge commission, your email marketing campaign is not worth the effort you are putting. Imagine the time you would spend to write a good email that will force your readers to click on that affiliate link and VOILA! Here comes the profit.
I suppose you have read countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists, you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices from A-Z and you still weren’t able to make a profit.
In fact, you may be losing money. You may be hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, you’re still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you jumped straight away on the occasion. You chose a topic where you think could be quite popular and would earn you money. It actually does not work like that. Just because you wrote to people from the list doesn’t mean they are going to buy instantly.
Here are some tips that will help you get better results for your list building strategies.
1. A Good Squeeze Page
You need a good lead capture page sometimes also called squeeze page. Not many are html savvy. It takes a lot of patience and time to get a good squeeze page up and running.
Here is a free membership site where you can create squeeze pages and use them. The advantage of this site is that you don’t have to buy a domain to use the squeeze page. You can create multiple capture pages with it.
Now it is your duty to promote this squeeze page to get leads. If you have a Twitter account then you can blast different messages with your opt-in page link.
Join forums based on your niche or product you are selling. Go to Google and do a search. Join the forums and join the discussions and add the link in your signature with a catchy sentence. Like say for example “Hey! Grab this latest report on Advanced SEO, Limited time only”
2. A Blog
Create a blog and post various articles related to your product or niche. Educate them and give them information relevant to your product. More they come and visit your blog, better will be the temptation of finally clicking on that link and seizing a sale. Second advantage, you get ranked by the search engines.
Writing articles will get traffic but your objective is to get these readers into your mailing list. Aha! So how do I do it. Well, create a catchy image with an offer to download a free report or product etc..
Make sure it is put in a place where it will be visible as soon as they come to your blog. That is the first thing that should catch their eyes on the site.
3) Participate in Joint Venture Free Giveaways.
This is a good way of getting free subscribers. So does this work? You may want to watch the video I made recently at Free List Building Strategy With Joint Venture GiveAways and the JV Event Page.
There are many ongoing Joint Venture Giveaways all year round. Basically, you participate as a Contributor and you add a product depending on the event.
You need to have three things.
- A squeeze page link
- A download page link
- The image of the product you are giving away.
If you do not know how to create an html page, there is no panic. Just go to Instant squeeze page creator. You can easily get a squeeze page done in 6 steps and it only takes 2 minutes. Make sure to save the image of the product you want to give away on your pc. As you will need it even for your blog.
Here is what I created in 2 minutes. This is the squeeze page link
(N.B. This is just an example to demonstrate how it works, the product download is not attached to this example).
I personally use Send Button profits. It is a paid membership site. This membership site is exceptional. It offers various services among which are opt-in templates. Not only I get 10-15 different pre-made opt-in templates in various niche markets but also the emails that go with it for selling affiliate products related to the squeeze page you are promoting. This saves me the headache of creating email campaigns to follow. Plus twitter messages and training videos. I can even download the products and put in my personal affiliate links for more sales.
Unfortunately, Send Button Profits is closed for new members but I would advise you to register your email address with them. If it re-opens to the public you could be the 1st ones to learn about it. It is one of those services you would not want to miss.
Well my friends, that’s it for today. More yet to come.. So be on the lookout for those hidden treasures.
The answer to this question can be very simple and also it can be very complicated for a person who is just starting their online business. Many of us have difficulties in building a list and developing a fruitful relationship with the subscribers. If these two are not performed then, there is a gap in the system and email marketing will not be effective.
Before we go in depth, we may want to look at the fundamentals of email marketing.
In order to make email marketing effective, first of all we need to have subscribers and when I mean by subscribers, it has to be reasonably a big list. Because a conversion rate, although it may vary, could be 1 buyer out of a 100 or a 1000 subscribers. The conversion rate also depends on the value perceived by your subscribers about yourself and your product. By that, I mean to say, how convincing have you been to your subscribers. How much do they trust you to get them influenced to buy your product.
Yes, there is also the selection of niche product to sell to your subscribers. A good highly targeted niche product would sell quite well.
If we read again the above statements, there is a chain of actions to be performed before you can get to promote your product to your subscribers.
First, you need to get a list of subscribers. This is one of the most important part of the chain, as no list equals no profits. To get a list, you have to build an attractive, appealing squeeze page to attract people to opt-in to your mailing list. This can be done by giving something valuable to the person.
Second, after you have built a list, you need to build a relationship by giving them valuable content. This will increase their confidence towards you. This is your first step towards email marketing. By adding value, you will also be able to study their needs.
Third, now that you are building trust, you would want to also earn money through your subscribers. Understanding your subscribers’ needs is very important. Imagine, people have opted in to your mailing list for networking marketing and your are trying to sell them dog food. You will never convert those emails to sales.
Fourth, finding the right niche products tailored to your subscribers needs. There are tons of products out there but understanding the selection criteria and the ones that convert is vital. You can go to places like Clickbank. It is the best place to find your exact niche product. Some of these products also provide marketing tools like emails and Lead capture page.
Many of us fail in email marketing because we don’t emphasize enough on building a highly targeted list. Second, as soon as we start building a list, we are excited to promote to them the very instance they opted in to the mailing list. Nobody likes to be bombarded with promotions. They will never read your emails. Give them value and then attract them to your products.
For any business to be profitable, we need to build trust and confidence with our audience and email marketing follows the same concept. So my friends add value to your list, help them like you and you will see that everything else will follow smoothly.
Until next time. Wishing you all a Happy and Prosperous New Year 2010.