How to Use Search Engine Optimizers?

Search engine optimization or SEO is the process of making a web site visible and friendly among search engines. It is most likely the most vital aspect of designing your web site. Several commercial web sites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a web site for search engines. You have to know more about the “search engines only index text”.

On Indexing

When designing and optimizing the web site, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.

You can do several things when designing or redesigning a web site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have “private policy” and “contact us” as well.

Choose the Right Domain Name

The domain name may not be entirely substantial in changing your search results ranking, but it does help you become more visible to other web sites and target users. Try to use the same words or terms that best defines your topic. Try to view other existing sites and find out which domain names they use. I use Godaddy for all my domain purchases. Godaddy is very reliable and has an excellent 24/7 support.

Here is a Tip:

Do a keyword research with Google Adwords External Keywords Tool on the keyword you want for your domain name. Then select about 500 keywords and go to Godaddy. Now Select Domain, then Bulk Domain Name Registrations. Now paste the 500 keywords and press on the SEARCH button. Godaddy will do a search and produce of all the domain names available with that keyword. Now copy these domain names as .txt file and analyse them again before you buy your domain.

This method skips the manual process of searching one by one your domain names.

The Web Hosting Company

You should also invest in a good web hosting company. Free web site hosting can provide you with some visibility, but you should not expect to be at the top of the list. You should have your own static IP address, which means that the numeric IP address should be very stable. It should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines prefer static IP addresses for several technical reasons.

Having a reliable hosting is very important. There are many reliable hosting out there, but I suppose you are looking for a long term business and it is important to be a part of a good one. For about  1 year I have been with Hostgator but a few months back I moved over to GVOHosting. The reason for such a change was because I wanted more marketing tools all in one place and also to minimise the cost of all other services I had externally.

GVOhosting provides you with reseller unlimited hosting, autresponder services, video hosting, video producing, video conferencing. This has helped me cut my costs dramatically. Moreover, their 24/7 service is excellent and it is a 12 year old company recently revamped and relaunched. They helped me migrate my 15 websites from Hostgator at one go and without losing any downturn on my websites. I would higly recommend GVOhosting to anyone looking for reliable hosting service and cost reduction. You can try out their $1 trial.

Final Tips

Aside from using the main keywords that your target market will most likely use, you should also incorporate secondary keywords to optimize your web site more. Keyword stemming is another useful approach, wherein you use words that have the same stem or come from the same root. The use of synonyms can be good for your web site too. You should try to optimize for synonyms of the target keywords, together with the main keywords.

Links are highly important if you want to rank high. Try to use as many backlinks as you can. Look for links from other related and similar sites. Look for the origin of inbound links as well.

About Nurul Chowdhury

Nurul Chowdhury is a Certified Business Coach, specializing in helping you find your true passion and converting it into a lifestyle Business

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12 Responses to How to Use Search Engine Optimizers?

  1. Alecia May 17, 2010 at 6:05 am #

    Great tips,

    Do you actually use a SEO, or do you do all this yourself?

    I have one calling me tomorrow and not sure exactly what they want to do for me. I do most of this myself.

    That sounds like a fun way to choose a domain. I’ll have to try that next time.

    .-= Alecia´s last blog ..Easy and Free Video Distribution For Your Home Based Business =-.

    • Nurul May 18, 2010 at 1:04 am #

      Hi Alecia,

      Thanks for your comments. No I don’t use any SEO services. I am a DIY type of person and like experimenting myself but of course I do my research and acquire knowledge from people who are experts in their fields.

      I love sharing with my fellow readers my experience and knowledge. I am glad you liked it.

      My apologies for not visiting your blog for a while now. Quite busy preparing for my exams in June. Will be back and fully operational from 15th June onwards.

      Take Care

  2. Becki Rhudy May 20, 2010 at 6:26 pm #

    I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well and i have start my own blog now, it’s about to domain name , thanks for your effort

  3. grants for single mothers September 6, 2010 at 10:46 pm #

    Great information! I’ve been looking for something like this for a while now. Thanks!

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  5. SEO Albany October 18, 2010 at 1:56 pm #

    I really loved this post. You write about this topic very well. Optimized content will help drive your site’s credibility and link building will add page rank to improve your placement on search results pages. Existing web sites in all industry segments will benefit from optimization, driving more traffic through organic placement and links.

  6. keyword marketing October 21, 2010 at 6:21 am #

    One thing you must avoid is what is known as “keyword spamming”. This refers to the practice of over-use of a keyword with the intention of attracting the search engines. How does a search engine determine the author’s intention? As even Google hasn’t yet developed a way of reading minds, the search engines have to rely on mathematical ways of hunting out your secret thoughts. Life for article marketers is made a little more complicated by the fact that we are not privy to how these algorithms work. We have to operate on best guesses.

  7. keyword marketing October 21, 2010 at 3:46 pm #

    The real benefit with forums and communities lies in getting targeted traffic actually clicking on your links. If you are a genuine contributor towards the community, individuals will be interested in what else you have to say. You may find that this provides your business a bigger boost than slogging away on your search engine optimization.

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