The Basics of Affiliate Marketing

Definition of Affiliate Marketing : according to Wikipedia

“Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd sourcing. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.”

In simple jargon, you promote a product to a customer that is offered by a merchant and if the customer buys the product through you then the merchant will pay you a commission.

There are 3 major role players in Affiliate Marketing

1. An advertiser or merchant is the company who is selling a product or service.

2. An affiliate, sometimes referred to as a publisher or partner, is another person or company who assists in the promotion of the product and earns a commission for doing so. (That could be you!)

3. The Service Provider, then you have a management company in between the merchant and the affiliate who links the two together. An example of Management Company is ClickBank and PayDotCom.  The management company allows the merchants to place their products in the market place and publishers join the management company to promote the merchant products.

In other words, the management company partners the merchants with the affiliates and keeps track of the sales and commissions.

The advantage for an affiliate is that after joining the merchant company it can choose products from variety of categories and promote them to earn a commission.

Promoting a product as an affiliate can be as easy, as it can be very difficult. You need to choose the right product or your affiliate marketing campaign can be a disaster. Many have failed in this venture due to the lack of knowledge required to promote as an Affiliate. There are tons of training on the internet. It is important to follow some before venturing online as an Affiliate. Some Super Affiliates will provide  you with excellent training and at a very low cost.

The tendency of a newbie is to promote the first product that comes out in the market place rather than selecting a product based on customer requirements or based on what your skills or passion is about.

It is important to know your product because to attract visitors to your promotions your campaigns need to be very attractive. The critical thing is to know how to promote your product.

In experienced affiliate marketers have chosen the wrong path and have failed over and over again, sometimes going through investments in creating websites to promoting a product and after a few months have abandoned the product and website.

Before you start your venture on the internet or online business, you have to decide what you are good at, or what do you like the most or where are your skills best placed.

Choosing the wrong product which is none of the above mentioned criteria will lead to a sure failure.

Once you have found what you are good at, you then must go for the product that best suits your quality/ability/skills/passion.

I hope this article has been helpful in understanding. Please leave a comment if you liked it and come back as I will be posting more…

Wishing you success on the internet.

About Nurul Chowdhury

Nurul Chowdhury is a Certified Business Coach, specializing in helping you find your true passion and converting it into a lifestyle Business

, , , ,

7 Responses to The Basics of Affiliate Marketing

  1. Traffic Tips January 30, 2010 at 5:03 am #

    YES, one more fantastic ebook about HOW TO BUILD YOUR WEBSITES so you can win money from them i give away for free with Master Resale Rights. Call me crazy but i can’t stop give away all this good ebooks for free. Maybe i’m so glad cause i finished building my website finally but there is still more work to do. Anyway starting from february i will stop uploading to sharecash and start mirroring my freebies as i should actually done from beginning and also starting with february even more products will be given away for free. So you should take advantage of this wonderful oportunity and if you don’t mind maybe help me a little to promote my blog a little cause everybody should take advantage of this great oportunity. Thank you and pay me a visit at

  2. Jesus Noaks February 6, 2010 at 1:48 am #

    To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site.

  3. Gunshot Money Scam February 7, 2010 at 11:01 pm #

    Very helpful post. Very clear commentary and suggested phrasing are most impressive, as are his and your generosity in sharing this explanation and example. I would also encourage everyone to bookmark this page to your favourite service to help spread the word. Thanks

  4. instant cash advance loan February 12, 2010 at 2:45 am #

    I am bare impressed with the article I have just read. I wish the author of can continue to provide so much useful information and unforgettable experience to readers. There is not much to say except the following universal truth: Stuff happens, then more stuff happens. Stuff will continue to happen until stuff stops happening. I will be back.

    • Nurul February 14, 2010 at 10:21 pm #

      Thank you for visiting my site and leaving me a touching comment. I will try my best to provide good content. Please do come and read my posts from time to time and leave me a comment that will motivate me to continue on.

  5. Caryn Duresky May 11, 2010 at 10:59 pm #

    Needless to say, what a good internet site and informative posts, I will add backlink – bookmark this site? Regards, Reader.

  6. Tiny W. November 5, 2011 at 10:39 am #

    I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is super. I also blog from time to time on this stuff. In fact, here’s an excerpt from my most recent blog post… Affiliate marketing can be easy if you have planned your campaign well and have taken the right steps towards success. Choosing the right product and designing your website with banners and the right material are keys to making things happen. Keep up the good work, Tiny W.

Leave a Reply

CommentLuv badge