Search engine optimization or SEO is the process of making a web site visible and friendly among search engines. It is most likely the most vital aspect of designing your web site. Several commercial web sites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a web site for search engines. You have to know more about the “search engines only index text”.
When designing and optimizing the web site, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.
You can do several things when designing or redesigning a web site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have “private policy” and “contact us” as well.
Choose the Right Domain Name
The domain name may not be entirely substantial in changing your search results ranking, but it does help you become more visible to other web sites and target users. Try to use the same words or terms that best defines your topic. Try to view other existing sites and find out which domain names they use. I use Godaddyfor all my domain purchases. Godaddy is very reliable and has an excellent 24/7 support.
Here is a Tip:
Do a keyword research with Google Adwords External Keywords Tool on the keyword you want for your domain name. Then select about 500 keywords and go to Godaddy. Now Select Domain, then Bulk Domain Name Registrations. Now paste the 500 keywords and press on the SEARCH button. Godaddy will do a search and produce of all the domain names available with that keyword. Now copy these domain names as .txt file and analyse them again before you buy your domain.
This method skips the manual process of searching one by one your domain names.
The Web Hosting Company
You should also invest in a good web hosting company. Free web site hosting can provide you with some visibility, but you should not expect to be at the top of the list. You should have your own static IP address, which means that the numeric IP address should be very stable. It should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines prefer static IP addresses for several technical reasons.
Having a reliable hosting is very important. There are many reliable hosting out there, but I suppose you are looking for a long term business and it is important to be a part of a good one. For about 1 year I have been with Hostgator but a few months back I moved over toGVOHosting. The reason for such a change was because I wanted more marketing tools all in one place and also to minimise the cost of all other services I had externally.
GVOhosting provides you with reseller unlimited hosting, autresponder services, video hosting, video producing, video conferencing. This has helped me cut my costs dramatically. Moreover, their 24/7 service is excellent and it is a 12 year old company recently revamped and relaunched. They helped me migrate my 15 websites from Hostgator at one go and without losing any downturn on my websites. I would higly recommend GVOhosting to anyone looking for reliable hosting service and cost reduction. You can try out their $1 trial.
Aside from using the main keywords that your target market will most likely use, you should also incorporate secondary keywords to optimize your web site more. Keyword stemming is another useful approach, wherein you use words that have the same stem or come from the same root. The use of synonyms can be good for your web site too. You should try to optimize for synonyms of the target keywords, together with the main keywords.
Links are highly important if you want to rank high. Try to use as manybacklinksas you can. Look for links from other related and similar sites. Look for the origin of inbound links as well.
Is starting a Online Business difficult? Not really. With a computer and high speed Internet access, the potential for anyone to make money online is virtually limitless. In fact it depends on what type of income you really want to generate. There are many who are just looking for some extra income and while others would like to make it a full time employment from the comfort of their home. What makes it difficult for someone to take that step forward and start? Here are some questions people have asked me and these should not put you down from starting a home based business.
1. Do I have to be a salesperson?
No not at all. The time has changed and on the internet sales pitch work very rarely now-a-days. The business on the internet has taken a different turn now. People will buy from you if they KNOW, LIKE and TRUST you. This follows a principle of attraction marketing. People are attracted towards you because you provide them value and they start liking and trusting you. You prove yourself to be a leader in your field and that is what in the long run generates a potential residual income for you. You have to think of your business as a long term investment.
2. What value can I provide or?
Well, I presume you do possess some qualities. Look into yourself. I am sure you have achieved professional experience, you must have some hobbies that you can share and communicate to your readers. There is a vast variety of opportunities on the internet and things that you can promote or sell. For example, you love gardening, don’t you think you could position yourself as a leader in the field of gardening and give them your valuable knowledge in gardening. There are a lot of products you can get from places like clickbank, paydotcom which you can be an affiliate and earn money from it.
There are many network marketing companies who provide valuable products to sell. Do some research on the internet and you may find the product which is of your taste and for which you will be able to bring value to your customers.
3. How do I promote?
That question is tricky but not hard to achieve. There are hundreds of ways of promoting your products or your website and attract visitors and make tons of money online. Some apply free traffic generations techniques like article marketing, social marketing, forum marketing…, which is a bit slower but very effective if you apply consistently while others use paid traffic generation techniques which can bring you rapid results. But if you are new to the internet then free methods can bring you good results and I would advice you to avoid the paid techniques as a mistake could be very costly for you.
4. How much time do I have to spend to earn money?
Honestly, it depends totally on your time availability. You have to find time for your online business. You could spend 2 hours a day and earn a decent income on the internet but to do that you need to follow a system and be consistent on a daily basis. Think of your business as a business and not as a hobby. Don’t fall into the get rich quick scams. I am a believer in the slow and steady wins the race and if you keep trying I am sure you can succeed.
5. I am not Internet Savvy?
Everybody is a beginner. It is not hard there are many companies out there who teach you how to market and brand yourself on the internet. If you want to really succeed on the internet, then you need to have some fundamental training and for that you have to spend some money. Personal development is very important. Imagine how many years would a doctor, an engineer or an accountant, have to study before they can practice their profession. Online business is the same, you don’t have to spend years but you do need some basic training to get yourself up and running.
If you’re new to being an entrepreneur, you probably need training. Look for a company that offers the tools and training you need in order to succeed. The type of training you receive can encompass everything from weekly conference calls or webinars (Internet-based seminars), to one-on-one coaching from your upline, to training manuals and other written materials.
Feeling Overwhelmed with the Information Overload?
Are you in the same situation as I am in? Online marketing is growing fast and with it are coming new business opportunities. Every Shining Object seems like the next best opportunity and you feel like you really need that to join that program always in the hope to succeed online.
But this information overload can lead to frustration and thus you will find yourself drowning to a certain extent that failure becomes evident.
Here are some of the questions that you may be asking yourself.
How can I succeed online?
How to find out what’s working now in the market place?
What Strategies are best to use?
Yes, having no answers to these can be very annoying. You have to be competitive in the market place specially if you are doing online business
Even an industry leader like Mike Dillard feels like you and me. If you have not come across Mike Dillard, then you should do a Google search to learn about him. He is the most renowned Network Marketer that you could ever find. Majority of the MLM guru’s that you see today have all had a training from him. His famous training on attraction marketing called “Magnetic Sponsoring” has changed the lives of thousands, may be millions. I myself am one of his students.
Well, today he wants to show you What’s Working Now. You don’t need to have multiple strategies to be successful online. One strategy properly mastered can lead you to the life you are dreaming about.
He talks about the 3 steps that is vital to your network marketing business.
1. Building a targeted list
2. Building a solid relationship with your list
3. Making money from your list.
Well, if you are still confused then you need to listen to what he has to say, it may change your life.
On March 24th we invited Mike Dillard to our Team Webinar. 3000 members had registered for this event, unfortunately the webinar could take only 1000 members.
So here is what the unfortunate missed….
1 Full hour with Mike Dillard. He addressed some of the issues that the network marketers are facing and how this could be faced.
The hardest part of any business building is creating a huge email list. It is one of the fundamentals of Email Marketing Campaigns. Many marketers have failed to achieve success because they do not possess a proper mailing list. List building is an art which takes some time to master.
Here is a Story of a Super Affiliates. His name is Ewen Chia. He is well reputed for his techniques of list building. When it comes to list building no one can match his success online. And when he promotes a product he does not go searching for subscribers because it is a continual process. People just love his training course. One little email campaign loaded in his auto-responder and the sales just explode. So how does he build it. Well, he uses various techniques himself, three of which that I learned from him will be covered here below.
You finally realize that to promote your business as an affiliate marketer you have to build a solid base of subscribers. Hey! 100 or 200 subscribers will not bring you sales. Out of these 200 subscribers, may be 50 will read your email if it is interesting. And out of these 50, few may click on your affiliate link and 1 or 2 may actually buy through you. So what is your final score 1%.
Unless you have a high end product that brings you a huge commission, your email marketing campaign is not worth the effort you are putting. Imagine the time you would spend to write a good email that will force your readers to click on that affiliate link and VOILA! Here comes the profit.
I suppose you have read countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists, you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices from A-Z and you still weren’t able to make a profit.
In fact, you may be losing money. You may be hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, you’re still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you jumped straight away on the occasion. You chose a topic where you think could be quite popular and would earn you money. It actually does not work like that. Just because you wrote to people from the list doesn’t mean they are going to buy instantly.
Here are some tips that will help you get better results for your list building strategies.
1. A Good Squeeze Page
You need a good lead capture page sometimes also called squeeze page. Not many are html savvy. It takes a lot of patience and time to get a good squeeze page up and running.
Here is a free membership site where you can create squeeze pages and use them. The advantage of this site is that you don’t have to buy a domain to use the squeeze page. You can create multiple capture pages with it.
Now it is your duty to promote this squeeze page to get leads. If you have a Twitter account then you can blast different messages with your opt-in page link.
Join forums based on your niche or product you are selling. Go to Google and do a search. Join the forums and join the discussions and add the link in your signature with a catchy sentence. Like say for example “Hey! Grab this latest report on Advanced SEO, Limited time only”
2. A Blog
Create a blog and post various articles related to your product or niche. Educate them and give them information relevant to your product. More they come and visit your blog, better will be the temptation of finally clicking on that link and seizing a sale. Second advantage, you get ranked by the search engines.
Writing articles will get traffic but your objective is to get these readers into your mailing list. Aha! So how do I do it. Well, create a catchy image with an offer to download a free report or product etc..
Make sure it is put in a place where it will be visible as soon as they come to your blog. That is the first thing that should catch their eyes on the site.
There are many ongoing Joint Venture Giveaways all year round. Basically, you participate as a Contributor and you add a product depending on the event.
You need to have three things.
A squeeze page link
A download page link
The image of the product you are giving away.
If you do not know how to create an html page, there is no panic. Just go to Instant squeeze page creator. You can easily get a squeeze page done in 6 steps and it only takes 2 minutes. Make sure to save the image of the product you want to give away on your pc. As you will need it even for your blog.
(N.B. This is just an example to demonstrate how it works, the product download is not attached to this example).
I personally use Send Button profits. It is a paid membership site. This membership site is exceptional. It offers various services among which are opt-in templates. Not only I get 10-15 different pre-made opt-in templates in various niche markets but also the emails that go with it for selling affiliate products related to the squeeze page you are promoting. This saves me the headache of creating email campaigns to follow. Plus twitter messages and training videos. I can even download the products and put in my personal affiliate links for more sales.
Unfortunately, Send Button Profits is closed for new members but I would advise you to register your email address with them. If it re-opens to the public you could be the 1st ones to learn about it. It is one of those services you would not want to miss.
Well my friends, that’s it for today. More yet to come.. So be on the lookout for those hidden treasures.