Is Your Content Unique?

The easy part when it comes to blogging is finding information about the product or service that you are advertising or suggesting to your readers. You may have the greatest website on the planet and you are selling an item that makes the light bulb look like the stone wheel. The problem begins to arise when you begin writing your blog posts about these items. You can find information on the internet about what it is you are selling but you cannot take it word for word and place it in your blog. That is called plagiarism and it can land you in serious hot water.

The problem facing today’s article writers and bloggers is content. Many people do not even take the time to rewrite product descriptions or change articles to where the content is unique. They then submit these blurbs or blog posts to article directories so they can get back links to their webpage. The huge problem is that most of the popular directories have a plagiarism checker and very, very strict rules about having 100% unique content. If your article is a mish mash of stolen wording many of these directories will reject you due to duplicate content or plagiarism. That looks incredibly bad on you. It is even worse if the original authors find out.

The key is writing, or having someone else write, 100% unique content. You need to write your blog or blurb to where it is free from plagiarism. That means not lifting content from different places and just changing one word. You need to look at the material, summarize it in your mind and then write something new from the information you have gleamed. Yes, the other page helped inspire you and gave you information but the blog you write is all your own. You can then you a customized service that puts your blogs out there and gives you back links to your own webpage. You usually have to write a 100 word blurb to go with it but that is child’s play for you once you have writing the actual blogs down to a science.

It just cannot be stressed enough that unique content is the true seller on the Internet. You want your website and blog to stand out from the crowd. You do not want to be repeating the same information that you find on article directories. If you can convey the information in a new way you will engage readers and get their attention. And that is how you make money in this day and age. You having 100% unique content is the actual backbone of your entire infrastructure. The only problem is, creating unique content is time consuming and hard work. Not to mention, promoting your blog, getting backlinks and traffic also required a lot of heavy lifting. Well, not necessarily.

Writing is much easier when it comes from your heart. But how do you do that. We tend to focus towards earning money rather than providing value to our audience. When you start understanding your core values, express your passion then writing will flow smoothly like water.

So what is your action plan?

 

 

How, When And Where to Blog?

Sometimes the easiest way to blog is not always the best place to find a home for your blog. Take for example blogging on a social network site such as Facebook. While it is a great place to place a link to a blog on another site, it is not great for blogging itself. And this is something you absolutely must take into account. There is a way to blog and a way not to blog. There is a time to blog and a time not to blog. There is a place to blog and places where blogging is not going to be as beneficial to you as another place may be. So how do you know how, when and where?

So why is Facebook not a great place to blog? For starters the website is not set up per se for blogging. You can add “notes” but you have to tag each of your friends and followers if they are going to be notified. And then it shows up on their page which may not go over so well if being inundated with “notes” is not their preference. You could wind up losing followers. That means you are not going to be making any money. And you will not make money from your blog alone on Facebook. You will have to put links to your website or to another blogging webpage if you want to utilize ads and banner ads for affiliate programs.

Establishing the fact that social networking sites such as Facebook are out, leaves you with places such as WordPress or even Blogspot.com. There are some ups and downs for each site but they do, at least, allow the use of ads and promoting affiliate programs. You just have to get traffic to the site. That leaves you with the proper time to blog once you figure out where. Try not to post late night blogs because many people will miss out on new blogs if you are consistently posting at odd hours. Try posting at the same time each day or every couple of days. You may not want to even blog every single day for fear of inundating your followers with too much information or repeated information. Have a set number of blogs for the week and stick with that schedule.

All that being said, there is a specific formula (or blueprint) for when to blog, how frequently, and how to get links to your original page and traffic to your individual blog posts. However, all this usually takes a lot of work. Not many people want to devote that kind of time to maintaining their blog on a daily basis.

 


Why Do We Fail To Succeed In Making Money Opportunity Online

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Creative Commons License photo credit: Don Fulano

The mere fact of finding a making money opportunity online is not sufficient enough to earn money fast or have a profitable marketing business from home. We have to find out how to make this idea work out for us, how it can make us money.

The magic power of internet can bring you financial freedom and I suppose if you are fed up of your 9-5 job then turning toward internet can be the best choice you would ever make to finally free yourself and do the things that you always dreamt of doing.

But let’s stop dreaming as there are some fundamental things that are required even before you think of becoming rich. There is no such thing as get rich quick. No matter what background you are coming from you need to know something about internet. You need to follow courses to master the various techniques required to launch a profitable online business.

Things that you should really look at:

  • How to earn money online : There are various methods, affiliate marketing, opening up an e-store, blogging, article marketing, email marketing, etc.
  • What are my traffic generation and list building methods? Do I use free methods or paid advertising to generate traffic?
  • What am I actually promoting? Other peoples product or my own product
  • Who do I target?
  • What is my market?

Have you ever considered these factors? Starting an online business can be the easiest thing to do as very low cost and if properly applied, you can earn money fast. As usual there is always a big BUT. How and where do I start?

Every business success lies on the efforts that you put into it. The more devoted and motivated you are in achieving your goals, the quicker you will be able to accomplish them. But it takes time and effort, and this is what many lack. All these rumors about making tons of money in the next 30 to 90 days have upset many newbies. Seeing only failure have made them jump from one program to another, time after time, spending thousands in the hope of achieving that financial freedom.

Then there is procrastination. How many times have you bought a product and never looked at it or did not have the time to do it, always putting it aside for another day. Procrastination can be your worst enemy for online business success

The promise of the hidden treasure seems so close yet they are never achievable. Needless to say, that no one ever told us that to make any business profitable we have to keep trying consistently over and over again and only with one method/program.

There is an old saying, that I sure your have heard of. Try, Try, Try Again Until You Succeed”. I have learnt this in school and my main motivation is based on these simple but very effective words. It has kept me moving forward towards my goals.

Many who start as a newbie with online business face common failures of lack of ideas for a business. It is nothing uncommon, so many competition and so many markets but to find the ones that are making money opportunity can be very daunting.

We don’t want to start with a market where you are just a small fisherman in a big ocean with a variety of fish neither do we want to start in a pond with multitude of fishermen catching the same fish. What we are looking for is the exact kind of fish that we want to catch in a place where it is unknown to the other fishermen.

That is where micro-niche market comes in.

It is important to have the combination of two factors that are important for success

a) To have a market with a high demand and

b) To be in a market where there is low competition.

To sum up the two, we need to find a market where there is reasonably good level of demand and with very low competition.

But to come to a stage where we can identify these factors, it takes time. You have to be persuasive, consistent, motivated and devoted to your business. Then, you develop your skills with practice and experience. The more you put your heart and soul to it, the more you will find it exciting and a great desire to succeed.

There is a learning curve which we don’t want to accept and are always looking for the next golden opportunity.

So my final advice to you: stick to whatever method/program you are working on and try it once, twice, ten times before you say STOP it will not work for me.

Remember one thing nothing is easy in life but if we are motivated and passionate about it, then it can be ACHIEVED.

Internet Selling For Newbies – The 4 Fundamentals & 8 Components

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Creative Commons License photo credit: Public Domain Photos

Some people sit around waiting for things to happen. Some people “Make Things Happen”, and others just wonder…

“What the heck just happened?” Which of these three categories do you fall under? Be honest, I’m sure everyone wants to believe that they’re in the “Make It Happen” category, but are you really?

In these trying economic times, more and more people are turning to “internet marketing” each day as a means of supplementing their income. Home based businesses are becoming more and more common place across the world. Unfortunately many of these entrepreneurs fail. Here’s why, in many respects the very definition of “internet marketing” can preclude you from achieving success. You see, just marketing a product and raising awareness doesn’t make you money, SELLING that product over and over again does.

The key here is to sell, and there are four fundamental skills needed.  There are also 8 basic components that you’ll need to thoroughly understand. I’m about to explain the 4 critical fundamentals here and then over the at the bottom of this article, you’ll click on a link where teyou can find the 8 components you’ll be using to master the fundamentals.

Fundamental #1 List Building

Everything, and I sincerely mean EVERYTHING you do online should be geared towards growing your subscriber list. Your members are the “lifeblood” of your internet business. Your subscribers and followers become your customers but more importantly, they also become your biggest asset in the acquisition of more members. To build a list of members you’ll need a squeeze page, this is basically a simple “mini website” specifically designed to capture the visitor’s name and email address by way of a web-form. A web-form is just a name & email field with a submit button that empowers you to store the visitors information in a database for future use.

Once the details are in the database you can bulk mail your subscribers to stay in touch with them. As your list grows, you can monetize it by emailing promotional offers for either your own products or affiliate products on which you’ll collect a commission if the subscriber makes a purchase. The easiest way to entice someone to subscribe to your list and enter their details into your web-form is by way of an “ethical bribe”. This means you give away something of value in exchange for the customers details, once they give you their name and email address you instantly give them access to their “Free Gift”.

Fundamental #2  Driving Traffic

Lets say you have a killer recipe for BBQ Sauce and you want to open your own BBQ restaurant but you’re on a limited budget. You know your restaurants success depends on foot traffic and visibility after all you’ve heard it said many times before in retail… “Location, Location, Location” so you are faced with a tough decision to make. “Do I pay top dollar for prime commercial real estate in a highly visible mall or do I save some money and put my restaurant in an obscure part of town with low rent?”

Even though the initial investment is higher, the mall location will produce a profit while the obscure location wont even cover the low rent. In the obscure location you would have to actually create the traffic by paying for advertising while the prime location will have inherent or what we like to refer to as “organic” traffic. This is what driving web-traffic is all about, it makes absolutely no difference how good your product is if no  one can find it on the internet. You have to look for existing flows of traffic online and place traffic signals there which direct the surfers back to your internet real estate, your squeeze page. This can be done in a multitude of ways like banner exchanges, social networking, video sites, SEO, forums, safe-lists, ezines, any many more including Pay Per Click advertising..”

Fundamental #3  Increasing Conversions

Ok, so now you’ve gotten some customers to your BBQ restaurant where they can buy your delicious home cooked secret recipe Chicken & Ribs… but will they? Will they actually buy? How does your restaurant look? Is it clean and tidy? Do you have nice furniture and an attractive menu? Are you fairly priced? What kind of specials do you offer? Do you have a punch card that can earn me a free meal after a certain amount of purchases? What are you actually doing to convert your visitor into a REPEAT buyer? That is called conversions. The way you structure your website from, graphics & sales copy to offer and guarantee will all determine whether or not your visitor actually buys from you.

The key here is to monitor your site metrics impressions vs clicks in comparison to sales. Acknowledge trends and then tweak the site components by “Split Testing” different site parameters. Split testing can be done with special software or it can be done manually by monitoring the site statistics daily and making subtle changes to see how they affect conversions. Perhaps your background color is too bright, or your headline font is too big. Maybe you’re guarantee is not in a prominent location on the page. Who knows what it could be! The key here is to test, test, and retest. Once you’ve arrived at a high converting formula stick with it and repeat the process.

Fundamental #4 Duplication

This is probably the most important fundamental of the four… “Duplication.”  If you want what one man has, do what that one man does. Contrary to what you may believe, one of the biggest reasons that Newbies fail online is not lack of direction. It’s actually “too much direction” or should I say too many directions (plural.) The average newbie opportunity seeker subscribes to multiple marketer’s lists and begins acquiring every product that appears to promise instant riches.

The problem is that different marketers have different marketing angles and strategies which pull the newbie into an exponential overstretched frenzy of information overload. This in turn causes multiple info products to accumulate on their hard drive until the tasks at hand become insurmountable and they just throw in the towel. The key to avoiding this is to go on a “Low Information Diet” by choosing a mentor that you like and relate to.

Do some research and once you’ve decided on who you will follow, then duplicate their success step by step. Once you begin to see positive results, just duplicate YOURSELF to increase your results. This is a sure fire way to avoid the snags and pitfalls of newbie marketing.

So thats all fine and dandy but “How Exactly Do I EXECUTE The Four Fundamentals?” Well, you can learn those at the website by clicking this link: Internet Selling For Newbies See You There!

To Your Sales Success,


How to Use Search Engine Optimizers?

Search engine optimization or SEO is the process of making a web site visible and friendly among search engines. It is most likely the most vital aspect of designing your web site. Several commercial web sites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a web site for search engines. You have to know more about the “search engines only index text”.

On Indexing

When designing and optimizing the web site, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.

You can do several things when designing or redesigning a web site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have “private policy” and “contact us” as well.

Choose the Right Domain Name

The domain name may not be entirely substantial in changing your search results ranking, but it does help you become more visible to other web sites and target users. Try to use the same words or terms that best defines your topic. Try to view other existing sites and find out which domain names they use. I use Godaddy for all my domain purchases. Godaddy is very reliable and has an excellent 24/7 support.

Here is a Tip:

Do a keyword research with Google Adwords External Keywords Tool on the keyword you want for your domain name. Then select about 500 keywords and go to Godaddy. Now Select Domain, then Bulk Domain Name Registrations. Now paste the 500 keywords and press on the SEARCH button. Godaddy will do a search and produce of all the domain names available with that keyword. Now copy these domain names as .txt file and analyse them again before you buy your domain.

This method skips the manual process of searching one by one your domain names.

The Web Hosting Company

You should also invest in a good web hosting company. Free web site hosting can provide you with some visibility, but you should not expect to be at the top of the list. You should have your own static IP address, which means that the numeric IP address should be very stable. It should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines prefer static IP addresses for several technical reasons.

Having a reliable hosting is very important. There are many reliable hosting out there, but I suppose you are looking for a long term business and it is important to be a part of a good one. For about  1 year I have been with Hostgator but a few months back I moved over to GVOHosting. The reason for such a change was because I wanted more marketing tools all in one place and also to minimise the cost of all other services I had externally.

GVOhosting provides you with reseller unlimited hosting, autresponder services, video hosting, video producing, video conferencing. This has helped me cut my costs dramatically. Moreover, their 24/7 service is excellent and it is a 12 year old company recently revamped and relaunched. They helped me migrate my 15 websites from Hostgator at one go and without losing any downturn on my websites. I would higly recommend GVOhosting to anyone looking for reliable hosting service and cost reduction. You can try out their $1 trial.

Final Tips

Aside from using the main keywords that your target market will most likely use, you should also incorporate secondary keywords to optimize your web site more. Keyword stemming is another useful approach, wherein you use words that have the same stem or come from the same root. The use of synonyms can be good for your web site too. You should try to optimize for synonyms of the target keywords, together with the main keywords.

Links are highly important if you want to rank high. Try to use as many backlinks as you can. Look for links from other related and similar sites. Look for the origin of inbound links as well.