Is Email Marketing Profitable?

The answer to this question can be very simple and also it can be very complicated for a person who is just starting their online business. Many of us have difficulties in building a list and developing a fruitful relationship with the subscribers. If these two are not performed then, there is a gap in the system and email marketing will not be effective.

Before we go in depth, we may want to look at the fundamentals of email marketing.

In order to make email marketing effective, first of all we need to have subscribers and when I mean by subscribers, it has to be reasonably a big list. Because a conversion rate, although it may vary, could be 1 buyer out of a 100 or a 1000 subscribers. The conversion rate also depends on the value perceived by your subscribers about yourself and your product. By that, I mean to say, how convincing have you been to your subscribers. How much do they trust you to get them influenced to buy your product.

Yes, there is also the selection of niche product to sell to your subscribers. A good highly targeted niche product would sell quite well.

If we read again the above statements, there is a chain of actions to be performed before you can get to promote your product to your subscribers.

First, you need to get a list of subscribers. This is one of the most important part of the chain, as no list equals no profits. To get a list, you have to build an attractive, appealing squeeze page to attract people to opt-in to your mailing list. This can be done by giving something valuable to the person.

Second, after you have built a list, you need to build a relationship by giving them valuable content. This will increase their confidence towards you. This is your first step towards email marketing. By adding value, you will also be able to study their needs.

Third, now that you are building trust, you would want to also earn money through your subscribers. Understanding your subscribers’ needs is very important. Imagine, people have opted in to your mailing list for networking marketing and your are trying to sell them dog food. You will never convert those emails to sales.

Fourth, finding the right niche products tailored to your subscribers needs. There are tons of products out there but understanding the selection criteria and the ones that convert is vital. You can go to places like Clickbank. It is the best place to find your exact niche product. Some of these products also provide marketing tools like emails and Lead capture page.

Many of us fail in email marketing because we don’t emphasize enough on building a highly targeted list. Second, as soon as we start building a list, we are excited to promote to them the very instance they opted in to the mailing list. Nobody likes to be bombarded with promotions. They will never read your emails. Give them value and then attract them to your products.

For any business to be profitable, we need to build trust and confidence with our audience and email marketing follows the same concept. So my friends add value to your list, help them like you and you will see that everything else will follow smoothly.

Until next time. Wishing you all a Happy and Prosperous New Year 2010.

About Nurul Chowdhury

Nurul Chowdhury is a Certified Business Coach, specializing in helping you find your true passion and converting it into a lifestyle Business

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16 Responses to Is Email Marketing Profitable?

  1. Robert December 29, 2009 at 8:19 pm #

    Hello Nurul,

    Great advice for building a targeted subscriber list. I couldn’t agree with you more on the importance of building a relationship with your subscribers. If a person tries to sell via email before building trust and relationships, they will have little to no success. If your subscribers don’t trust you, why would they buy from you? I feel the same thing applies to blogs. You want to give your visitors the content they are seeking and provide value through tips, tools and resources. By doing those things, you’ll have much more success when you invite readers to subscribe to your list.

    To your great success in 2010!

    • Nurul December 29, 2009 at 8:29 pm #

      Robert,
      Thanks for keeping in touch and for your great comment.

      Nurul

  2. Rewrite Articles February 6, 2010 at 7:01 pm #

    Email marketing is is a must for any serious online marketers who wants to make money on the web. Those people grow their mailing lists and email them good information on a ongoing basis will benefit from regular sales a little down the line. If you market online you NEED to build a list.

  3. magic article rewriter reviews March 13, 2010 at 4:59 pm #

    Every article submitted in your marketing campaign will produce your website backlinks giving you higher search engine results, therefore creating the potential to bring even more traffic, customer, leads, visibility and benefits. Your article marketing campaign definitely need to include putting some money in automation tools. Article spinnier and submitter tools are the most effective ones you can acquire that will massively help you leverage your article marketing campaigns.

    • Nurul March 13, 2010 at 9:40 pm #

      I get your point there. It is good to have automation tools. I have used that myself and submitted to loads of Article Directories but these automation tools do not spin completely your articles and you will get duplicate content posted which does not make it unique. I only submit to a few selected directories now and it works great for me.

      Wishing you success

  4. Augustine Hilt May 5, 2010 at 7:31 pm #

    I really want spammers make use of this content and take a look at how very easy it will be human and respect knowledge.

    • Nurul May 5, 2010 at 8:03 pm #

      Honestly, you cannot make a business by spamming, I can quickly spot if somebody is trying to spam me. I don’t even read them.

      Thanks for the comments.

      Take Care
      Nurul

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