The easy part when it comes to blogging is finding information about the product or service that you are advertising or suggesting to your readers. You may have the greatest website on the planet and you are selling an item that makes the light bulb look like the stone wheel. The problem begins to arise when you begin writing your blog posts about these items. You can find information on the internet about what it is you are selling but you cannot take it word for word and place it in your blog. That is called plagiarism and it can land you in serious hot water.
The problem facing today’s article writers and bloggers is content. Many people do not even take the time to rewrite product descriptions or change articles to where the content is unique. They then submit these blurbs or blog posts to article directories so they can get back links to their webpage. The huge problem is that most of the popular directories have a plagiarism checker and very, very strict rules about having 100% unique content. If your article is a mish mash of stolen wording many of these directories will reject you due to duplicate content or plagiarism. That looks incredibly bad on you. It is even worse if the original authors find out.
The key is writing, or having someone else write, 100% unique content. You need to write your blog or blurb to where it is free from plagiarism. That means not lifting content from different places and just changing one word. You need to look at the material, summarize it in your mind and then write something new from the information you have gleamed. Yes, the other page helped inspire you and gave you information but the blog you write is all your own. You can then you a customized service that puts your blogs out there and gives you back links to your own webpage. You usually have to write a 100 word blurb to go with it but that is child’s play for you once you have writing the actual blogs down to a science.
It just cannot be stressed enough that unique content is the true seller on the Internet. You want your website and blog to stand out from the crowd. You do not want to be repeating the same information that you find on article directories. If you can convey the information in a new way you will engage readers and get their attention. And that is how you make money in this day and age. You having 100% unique content is the actual backbone of your entire infrastructure. The only problem is, creating unique content is time consuming and hard work. Not to mention, promoting your blog, getting backlinks and traffic also required a lot of heavy lifting. Well, not necessarily.
Writing is much easier when it comes from your heart. But how do you do that. We tend to focus towards earning money rather than providing value to our audience. When you start understanding your core values, express your passion then writing will flow smoothly like water.
So what is your action plan?