Search engine optimization or SEO is the process of making a web site visible and friendly among search engines. It is most likely the most vital aspect of designing your web site. Several commercial web sites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a web site for search engines. You have to know more about the “search engines only index text”.
When designing and optimizing the web site, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.
You can do several things when designing or redesigning a web site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have “private policy” and “contact us” as well.
Choose the Right Domain Name
The domain name may not be entirely substantial in changing your search results ranking, but it does help you become more visible to other web sites and target users. Try to use the same words or terms that best defines your topic. Try to view other existing sites and find out which domain names they use. I use Godaddy for all my domain purchases. Godaddy is very reliable and has an excellent 24/7 support.
Here is a Tip:
Do a keyword research with Google Adwords External Keywords Tool on the keyword you want for your domain name. Then select about 500 keywords and go to Godaddy. Now Select Domain, then Bulk Domain Name Registrations. Now paste the 500 keywords and press on the SEARCH button. Godaddy will do a search and produce of all the domain names available with that keyword. Now copy these domain names as .txt file and analyse them again before you buy your domain.
This method skips the manual process of searching one by one your domain names.
The Web Hosting Company
You should also invest in a good web hosting company. Free web site hosting can provide you with some visibility, but you should not expect to be at the top of the list. You should have your own static IP address, which means that the numeric IP address should be very stable. It should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines prefer static IP addresses for several technical reasons.
Having a reliable hosting is very important. There are many reliable hosting out there, but I suppose you are looking for a long term business and it is important to be a part of a good one. For about 1 year I have been with Hostgator but a few months back I moved over to GVOHosting. The reason for such a change was because I wanted more marketing tools all in one place and also to minimise the cost of all other services I had externally.
GVOhosting provides you with reseller unlimited hosting, autresponder services, video hosting, video producing, video conferencing. This has helped me cut my costs dramatically. Moreover, their 24/7 service is excellent and it is a 12 year old company recently revamped and relaunched. They helped me migrate my 15 websites from Hostgator at one go and without losing any downturn on my websites. I would higly recommend GVOhosting to anyone looking for reliable hosting service and cost reduction. You can try out their $1 trial.
Aside from using the main keywords that your target market will most likely use, you should also incorporate secondary keywords to optimize your web site more. Keyword stemming is another useful approach, wherein you use words that have the same stem or come from the same root. The use of synonyms can be good for your web site too. You should try to optimize for synonyms of the target keywords, together with the main keywords.
Links are highly important if you want to rank high. Try to use as many backlinks as you can. Look for links from other related and similar sites. Look for the origin of inbound links as well.
What’s a Feed?
Feeds are a way of sharing content. When you make material from your website available for publishing on other sites, you provide them with a feed. Basically, it’s a code that lets them post your articles and blogs. There are different kinds of code—XML, RSS, Atom, etc.—but essentially they’re all just different ways of accessing a feed.
According to internet expert Sydney Johnston, “The great thing about a feed is everybody wins.” The article writer gains exposure, the reader learns about something of interest to them, and the online seller gets an endless source of pertinent content.
What Can a Feed Do for My Online Business?
Feeds are useful in a number of different ways:
• They Eliminate Spam-filters. They’re 100% opt-in, so readers can subscribe and unsubscribe at will. Feeds are delivered directly to your subscribers, so you don’t contend with filters knocking you out of their inboxes.
• They Provide Free Content. One of the best ways to differentiate your site is to supply readers with interesting material—educate them on topics relating to the product you’re selling. If you sell preschool toys, chances are you don’t want to study child development and write numerous articles on the subject—so find someone else who’s already done that and make their feed available to your customers. The constantly updating, applicable subject matter gives your visitors a reason to keep coming back.
• They Can Improve Your Search Engine Rankings. In the past, search engines were unable to read feeds, but software is now available to translate them into live links the engines can see. Search engines love fresh, dynamic content, so feeds are ideal. They provide relevant information that updates automatically. Not only do your customers get the facts they’re looking for, but the search engines like your site and give it better position.
• They’re an Alternative to Banners. You not only give your customer valuable knowledge, but if they click through and purchase something, you get credit. And unlike with banners, you don’t look like you’re putting up junk ads or spam.
• They Can Increase Your Traffic. Anything you write, you should make available as a feed. When other sites pick it up, it’s free advertising for you—all their traffic is able to click through the feed to your site. So you gain new potential customers you wouldn’t have otherwise.
Hope this article was helpful.
Is starting a Online Business difficult? Not really. With a computer and high speed Internet access, the potential for anyone to make money online is virtually limitless. In fact it depends on what type of income you really want to generate. There are many who are just looking for some extra income and while others would like to make it a full time employment from the comfort of their home. What makes it difficult for someone to take that step forward and start? Here are some questions people have asked me and these should not put you down from starting a home based business.
1. Do I have to be a salesperson?
No not at all. The time has changed and on the internet sales pitch work very rarely now-a-days. The business on the internet has taken a different turn now. People will buy from you if they KNOW, LIKE and TRUST you. This follows a principle of attraction marketing. People are attracted towards you because you provide them value and they start liking and trusting you. You prove yourself to be a leader in your field and that is what in the long run generates a potential residual income for you. You have to think of your business as a long term investment.
2. What value can I provide or?
Well, I presume you do possess some qualities. Look into yourself. I am sure you have achieved professional experience, you must have some hobbies that you can share and communicate to your readers. There is a vast variety of opportunities on the internet and things that you can promote or sell. For example, you love gardening, don’t you think you could position yourself as a leader in the field of gardening and give them your valuable knowledge in gardening. There are a lot of products you can get from places like clickbank, paydotcom which you can be an affiliate and earn money from it.
There are many network marketing companies who provide valuable products to sell. Do some research on the internet and you may find the product which is of your taste and for which you will be able to bring value to your customers.
3. How do I promote?
That question is tricky but not hard to achieve. There are hundreds of ways of promoting your products or your website and attract visitors and make tons of money online. Some apply free traffic generations techniques like article marketing, social marketing, forum marketing…, which is a bit slower but very effective if you apply consistently while others use paid traffic generation techniques which can bring you rapid results. But if you are new to the internet then free methods can bring you good results and I would advice you to avoid the paid techniques as a mistake could be very costly for you.
4. How much time do I have to spend to earn money?
Honestly, it depends totally on your time availability. You have to find time for your online business. You could spend 2 hours a day and earn a decent income on the internet but to do that you need to follow a system and be consistent on a daily basis. Think of your business as a business and not as a hobby. Don’t fall into the get rich quick scams. I am a believer in the slow and steady wins the race and if you keep trying I am sure you can succeed.
5. I am not Internet Savvy?
Everybody is a beginner. It is not hard there are many companies out there who teach you how to market and brand yourself on the internet. If you want to really succeed on the internet, then you need to have some fundamental training and for that you have to spend some money. Personal development is very important. Imagine how many years would a doctor, an engineer or an accountant, have to study before they can practice their profession. Online business is the same, you don’t have to spend years but you do need some basic training to get yourself up and running.
If you’re new to being an entrepreneur, you probably need training. Look for a company that offers the tools and training you need in order to succeed. The type of training you receive can encompass everything from weekly conference calls or webinars (Internet-based seminars), to one-on-one coaching from your upline, to training manuals and other written materials.
Using SEO Effectively
Search Engine Optimization can be very effective, provided that you understand your target market very clearly and incorporate the right approaches that will get their attention. You do not need to spend so much time and money to get to the right people who will actually purchase your products. There are so many methods and techniques that you can use to make the most out of search engine optimizers. Here are some tips on how to rank well in the pages.
About the Title
The title has to be highly related to your content, consisting of the right words that your target customers will most likely type in the search engines. Make sure you use only the most unique and relevant title and meta description on each page. The title page is the most vital on-page SEO factor. You cannot expect to rank high for a primary term of 2 to 3 words without the words becoming part of the title page.
The meta description tag does not help you rank very high, but it is usually used as a text snippet below the listing. It should also include the useful keywords and be written the right way to entice searchers to go on and click on the listing. Ignore the keywords meta as a whole if you want. If you continue using it, you may place misspellings, as well as other related keywords that are not included in your webpage.
The Importance of the Users
Always write for the benefit of the users. Some of the biggest search engines use very powerful bots that crawl the web. However, the bots do not buy anything on the internet, inquire about a product or service or sign up for a newsletter. Always make sure that your content and pages are understandable and ignite the interest of your potential readers. You will need keywords in text, but do not stuff every page.
The content should be unique and relevant to the particular product or service that you are offering. Online retailers need to face the challenge of selling a product that several other companies and agents may also be offering. You need to boost your reputation and credibility and establish your place in the market. Research on the right keywords using different online programs. You can also hire professional ghost writers to make the most useful articles possible.
You can use your keywords as anchor text when trying to link internally. The anchor text can help indicate to spiders what the linked-to page is about. Links that indicate “click here” do not function at all for the search engine visibility. You can build links intelligently as well. Submit your web site to different reliable directories. Look for links from authority sites in the industry. If local search is important for you, you can look for links from reliable sites within your area. Analyze the links coming in to other sites to search for links that you can also get.
Start your own blog and join other related blogs as well. A number of big search engines like blogs for their fresh and unique data and content. You can also join the conversations and learn more about the industry you are entering. Joining blog site scan boost your exposure so you get new links every time. Read the article “Blog Posting – A Good Source of Inbound Links”
One of the most popular aggressive marketing techniques relies on blog posting as a great source of getting traffic and inbound links. While two way links are a necessity if you wish to promote your website and rank high in the search engines, blog posting delivers another important element of search engine optimization – The one-way link.
When posting on blogs you are allowed to include a live link in your message. Of course, this varies from blog to blog, and some blogs have comment moderation turned on, which sometimes makes it difficult to get inbound traffic as the webmasters will edit-out your links if they are not appropriate.
Blogs are one of the most interesting and dynamic Internet phenomena and they are, as many professional Internet marketers already know, a constant source of traffic. And to add some spice to the statement, Search Engines love blogs as they are the source for fresh content. This is why you should visit as many blogs related to your website topic and comment on the articles and posts they have. But when you do comment, write something relevant to the article you are commenting on.
Remember that you can place a link in your post, but don’t overdo it, as you can easily get labeled as a “spammer” if you do so. The one-way links that come from blogs may really boost your search engine rankings, especially since there are plenty of blogs with a high Google Page Rank.
Techniques For Getting Your Messages Posted on Blogs
Most blog owners will actively manage their blogs and they will instantly delete any message that has even a small resemblance to anything commercial or spam or not relevant to the article in question.
Here are a few useful tips on how to promote your website through your blog messages without making your comments sound like a sales pitch:
* Make sure to actually read some of the posts on that blog and create a custom message to suit the context. Don’t go with a template comment as that will quickly backfire and chances are a large majority of your posts will get deleted within days.
* Don’t place a lot of links in your message. One is enough. If the blog allows HTML, make sure to insert a keyword rich description in the link anchor, as that will boost your page rankings even further.
* Add valuable content with your message. You know how important article submissions are and how blog owners are used to posting whole article on their blog. Do the same with your message – don’t post a 2-line message. Instead, create an article-like comment that brings some updated news on a particular topic and then adapt this message to the context of the blog you are posting on.
* It’s a good idea to select a good number of blogs relevant to your niche (say 35-40 blogs) that have high traffic and excellent search engine rankings and be a constant poster. At first, convince the blog owners that you are not a spammer by posting relevant comments without any links or promotional language. Once you prove to be “one of the team” you can insert some non-intrusive links to your website, which they will produce excellent results!
A lot of businesses, both online and in real time are relying on the internet to hopefully acquire more visitors to their websites that will lead to more sales and income. The process of search engine optimization or SEO is fairly easy, provided that you understand the different approaches and invest in the right resources that will get you good targeted traffic. You have to understand the different factors that will make your web site more visible to the world.
SEO or search engine optimization is the process of developing and boosting the quality and volume of traffic to a given website via search engines. Search engines will search for the most relevant web sites as visitors’ type in the given keywords through organic or algorithmic methods. In most cases, the earlier a website presents itself in the search results list, the higher number of visitors it will get from the search engine. Some of the most popular search engines include Yahoo and Google. SEO can target various types of search like images, local searches and vertical search engines that are industry-specific. Web presence is provided to the web site as you gain more relevance.
As an Internet Marketing Strategy
SEO is very much related to internet marketing. It considers how search engines function and what are the usual things that visitors on the internet look for. You can optimize the website by changing or editing the content, associated coding and HTML to boost its relevance to given keywords as well as eliminate barriers to the indexing functions of search engines.
SEO can also mean search engine optimizers. The term was coined by a group of consultants who function by optimizing projects for different clients. Some SEO services are performed in-house by specialised employees. The techniques of SEO can be included into the development and design of the website, since SEO effectiveness needs to change according to the HTML code of a given site. Being search-engine friendly usually means having the right website design i.e. having an appealing Look and Feel, content management systems, navigation tools, shopping carts, images and videos and menus to help optimize the site for increased search engine exposure.
There are different strategies that can be used to optimize visibility in search engines. According to eye tracking studies, searchers will scan search results pages from the top to bottom and left to right, to find relevant results. Positioning at the top or near the top of the rankings leads to increased number of searchers who will most likely visit your website. Having more search engine referrals do not usually guarantee added sales.
SEO is not truly the right strategy for every given website, since other internet marketing strategies can be more effective, depending on the objectives of the site operator. The success of the internet marketing campaign will ultimately drive organic traffic to your website, but you also have to incorporate other approaches like paid advertising and affiliates. Using these resources will help increase the people who will most likely be interested in your given products and services.
SEO help you generate your ROI or Return On Investment. Search engines are not paid by website owners if they get organic search traffic. The algorithms change, so you cannot be sure if you can stay at the top of the rankings. Updating your website content and boosting the elements that make a good website will help you get your money back quickly.