3 Effective Strategies you can use today to grow your Twitter following. Twitter marketing still works if you apply the right methods.
A little bit of history. Twitter was founded back in 2006 and since then it has evolved quite a bit over the years. A little glimpse of it’s evolution can be seen in Time.com through their Slide shows.
Many marketing gurus will say that Twitter marketing is dead. True if you apply the wrong methods. I did a bit of research on the internet and found that it current has about 317 million monthly active users, would you believe in 2010 it was around 30k.
I joined Twitter back in May 2009, as a new marketer, I hardly knew how to promote my business on twitter and followed what my mentor told me. Spam the heck out with your tweets. Unfortunately, it was a total failure. Over the years my account grew to a healthy 8k followers but most of them were inactive. I explain below what I did to clean out the inactive followers. So, honestly there was no benefit in having such a large following if no one was engaging.
Today, I look at it as a valuable marketing platform for my business. It allows me to generate 5 to 10 leads every day on autopilot.
Here are the 3 strategies that allowed me to grow my twitter account.
1. Use Automated Tools
There are various tools online to automate your twitter. Some are free and some are paid. Each one has it’s on advantages and disadvantages. Here are a few good tools that you can use for growing your twitter following; tools such as Hootsuite, SocialJukeBox, SocialOomph, StatusBrew. I have listed below the ones I use and why I find it handy.
2. Growing your Twitter Followers
I use StatusBrew.com for this. It has a very simple interface and easy to handle. Statusbrew allows me to manage my followers and my followings. This is a daily task for me and I spend around 30 minutes to maintain my twitter account of followers and unfollowers. I used this unfollow method to clean Twitter accounts that were inactive, some were inactive for almost 5 to 6 years. Most probably they abandoned Twitter marketing.
It also has an option where you can configure Direct Messages (DM) to be sent out to each follower that follows you. Now I am sure you do not want to that manually if you are getting 20 to 30 followers per day. Pretty time-consuming isn’t it?
3. Engaging your Twitter Followers with Valuable Content
Some prefer SocialJukeBox but it has it’s limitations and to be honest I have tested it myself and did not feel comfortable with the platform. I use SocialOomp for providing valuable content to keep my twitter followers engaged with me.
SocialOomp allows you to schedule your tweets well in advance and it is put in a Queue which keep on rotating each time it finishes a cycle. You can put in various forms of tweets and place them under categories aka Queues. Each category in turn gets tweeted. This way you have a variety of posts going out at regular intervals. Tweets can be text quotes, image quotes, blog posts, YouTube videos. I have to say that it has saved me a lot of time. Imagine sitting in front of your computer or smart phone and tweeting all day.
It generates me 5 to 10 leads on average per day. I simply put in the campaigns that are a done for you Lead Capture Pages from my marketing platform MLSP in the Queues.
My Twitter following progress
Recently, I watched a video training on how to Get 4 million people to see your tweets each month? I followed the Twitter training which has helped me immensely to grow my Twitter account. As you can see below, this account was growing organically since May 2009 but there was very little activity on the account.
The screen shot was taken on the 7th of Jan 2017 before I started the training. and I posted this on Facebook to keep track of my progress. You will notice that I have 1.5k impressions over a week. Click on Image for a larger screenshot.
Results after 14 days of implementation
Today screen shot taken as of 21st of Jan 2017, literally 14 days from the day I started implementing this Twitter Training, my twitter account has seen steady growth. Click on Image for a larger screenshot.
Get Access To The Free Twitter Training
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My Twitter Impressions
The first screen shot shows my impressions before applying this new training. 2.1k impressions over 14 days and on average 148 impressions per day. That sucks! Click on Image for a larger screenshot.
Well, I will not say the same after applying the training. I must say it is pretty impressive. 41.2k impressions in 14 days (on 7th of Jan, I put the strategy to work) but can you see the progression, it’s on constant growth. Now I am averaging 2.9k impressions per day with my best day so far was 4.6k. Click on Image for a larger screenshot.
I am literally following the 3 steps above to get these results. A lot of good things lies ahead.
If you like this post and found it of value, please share it with your social media circle, it may help someone to grow their twitter following.
Please leave your comments below about your thoughts on this strategy.